Case Studies
Business in the Community – Nurture & Grow Event Literature
Business in the Community is one of The Prince's Charities and aims to inspire, engage, support and challenge companies on responsible business working through four areas: Community, Environment, Marketplace and Workplace. With more than 850 companies in membership, Business in the Community represents one in five of the UK private sector workforce and convenes a network of global partners.
SCS Marketing's brief was to design and produce a range of collateral for a prestigious launch event to be held in London. This collateral included an impactive design which had to flow through brochures, discussion cards, menu, invitations and signage for the event.
Following initial creative meetings with the BITC team, it was decided to flow a strong 'sunflower' theme through all event collateral. It was agreed that this strong and natural imagery enhanced the 'Nurture and Grow' profile of the project.
As this strong sunflower concept was the focal point of the project, a bespoke seed-packet, complete with sunflower seeds, was designed, printed, fulfilled and spot-glued onto the front cover of the main event brochure.
RESULT - All the 'Nurture and Grow' collateral was unveiled at a launch event in London with top European industrialists in attendance. The sunflower concept flowed through the signage, the table decorations and even some of the team's dresses! The whole project has been deemed a great success.