Case Studies
Bonners Music Superstore – Instore Event Promotion
Rhythm Fest '08
Rhythm Fest ‘08 was a chance for drummers of all ages and abilities to get together and perform on stage in a brilliant, jaw-dropping competition. There were great opportunities for drummers to show off what they could do AND win some great prizes!!
SCS Marketing's brief was to once again increase local awareness of the event and attract more entrants and spectators than the previous year's event
RESULT - With a dynamic, eye catching design, SCS created a branded campaign consisting of local newspaper and magazine advertising, in-store posters, direct mail to existing customers and promotional
t-shirts and successfully filled all the entrants spots as well as selling all of the spectator tickets.
Shred Fest '08
Shred Fest '08 was a guitar version of Rhythm Fest but with an expectation of more competitors. This event aimed to attract the best guitarists in Sussex to showcase their talents in front of a live audience.
SCS Marketing's brief was to once again to increase local awareness of the event and attract more entrants and spectators than the previous year's event
RESULT - With a high impact design that immediately summed up the essence of the event, SCS created a branded campaign using the same media options as Rhythm Fest. The result was an event that far exceeded Bonners expectations.